ESPN’s coverage of the PGA Championship will add an alternate betting telecast featuring ESPN Bet. The telecast, ESPN Bet at the PGA Championship, will air for two hours each day during all four days of play at the event, which will be held at Valhalla Golf Club (ESPN).
Street League Skateboarding and Jones Soda Co. signed a multiyear partnership which will feature an integration of Jones products into SLS venues, SLS athlete activations, content, and branding throughout the 2024 and 2025 SLS seasons. Jones will also serve as the official sponsor of SLS Futures, the league’s new youth development program (SLS).
Clif Bar launched a new campaign, “The Most Important Ingredient is You,” featuring athlete partners like tennis player Frances Tiafoe, Portland Thorns F Sophia Smith and N.Y. Liberty F Breanna Stewart (Clif Bar).
Rogers Communications has become the title partner of Canada’s only PGA Tour Champions tournament in Calgary, formerly the Shaw Charity Classic, and is kickstarting fundraising for the event’s charitable arm with a $1M donation (Rogers).
The UFL has partnered with Visit Missouri and its "Road to Missouri" campaign ahead of the UFL Championship game at The Dome at America’s Center on June 16. The partnership will feature various initiatives including game-day experiences, social media campaigns and promotions highlighting Missouri (UFL).
USA Swimming today launched its Goggles On marketing campaign. The new multiyear campaign aims to increase aquatic participation at all levels and offers free marketing resources to any aquatic program or facility (USA Swimming).
The NHL, NHLPA and SAP have named three finalists for the Future Goals Most Valuable Teacher of the Year. The three were selected as Future Goals Most Valuable Teacher of the Month in Jan., Feb. and March, respectively, and their school districts were awarded $10,000 in environmental sustainability resource donations from SAP. Fans can go to NHL.com/MVT between May 6-10 to vote for the overall winner, whose school district will receive an additional $20,000 donation (NHL).
